ABOUT

I draw upon 25+ years of combined experience in agencies and in-house designing full customer journeys from product to brand development, including deep knowledge of retail, e-commerce, retail + digital, and direct-to-consumer experiences. My focus has always been bringing to life easy to use well crafted ideas from sketch to reality. Over my career that has been the mark of success while adopting every changing technology and new tactics to do it faster to get further.
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Over the years I’ve worked on integrating product, branding, and content to improve customer experiences and conversion for many fortune 500 companies and start-ups like Apple, Samsung, LEGO, Michelin, Miller Brewing, Nike, Myntra.com, Plastiq, Narvar, Warby Parker, Kin Slips, and many others. 

Much of my work from that time lives on today across Apple.com, the Apple Store IOS App, or as the original standard for many off the shelf template found on Word Press, Squarespace, Webflow, or Shopify. I have a background in art, graphic design, interaction design, motion graphics, video, 3D, graphics processing, and storytelling that helps me work across mediums from consumer hardware and software design to commerce, marketing, fashion, photography, and film.
 
At my core I’m a designer who likes to tell stories, create, and build elegant things from scratch to put in people's hands.